The MAM Gold Archive Grade DVD is designed for applications requiring long-term storage of sensitive data, video or music files. The Mam-A Inc. DVD uses 24 karat gold as the reflective layer, offering maximum resistance to chemical breakdown -- one of the major causes of disc failure. Preliminary tests show that the MAM Gold Archive Grade DVD lasts significantly longer than ordinary silver recordable DVD discs. The MAM Archive Grade Gold DVD is offered as the companion to the MAM Archive Grade Gold CD-R, which has an expected lifetime of 300 years.